About Diversified

Diversified Health & Fitness, Inc. ("Diversified Health & Fitness" or the "Company") is a holding company for a suite of vertically and horizontally integrated divisions of cutting-edge health clubs and health club supporting services.

The Company's health club franchises, Rejuvenate Health and Fitness Centers, Zoo Family Fitness, Liberty Fitness and Weight Loss Centers, ShapeXpress, and Sedona are founded on the industry practices that have been the hallmark of every successful physical fitness chain in the United States. The Company is the brainchild of Roger Wittenberns, one of the most well known names in the health club industry. Roger is the pioneer of the fitness club franchising model which has revolutionized the industry. He has also helped shape such widely imitated trends as direct debiting members' fees, leveraging the Internet for franchisee leads, and creating innovative programs to market health club memberships to families.

Having successfully sold the franchise chain Lady of America Franchising Corp. in 2005, Roger and his team have revolutionized the fitness industry by introducing (1) medically supervised weight loss, fitness, behavioral coaching and Med Spa services (2) a co-ed family fitness center that is open 24 hours, 7 day a week (3) complete medical design weight loss solutions designed and monitored by licensed nutritionists, (4) the simple but strategic combination of weight loss and personal training that will provide all of our members immediate healthy lifestyle results. These concepts are the basis of a multi-faceted holding company that features the following brands:

1. Franchise Business and Marketing Support: We provide each of our franchisees with the tools and knowledge to make them successful fitness club operators. The experienced team at DHF has the ability to expertly guide our franchise partners through the process of building a winning brand. From construction, to membership sales, to managing a thriving business, DHF is there.

2. Real Estate and Club Development Services: DHF Real Estate assists our franchisees in locating and negotiating successful site locations.

3. Equipment Services: DHF provides leased fitness and medical equipment to our franchisees. Our buying power creates an opportunity to acquire equipment at below wholesale pricing and captures a significant return on capital investment.

4. Partnership Network: eDiets and Diversified Health and Fitness combine the two premier brands in dietary planning, prepared foods and Healthy lifestyle fitness destinations. eDiets will be the engine powering Diversified Health and Fitness' nutrition and weight loss systems. DHF has also partnered with doctors and supplement manufacturers to provide our members the safest and most effective nutritional regimen available.

5. Web Services: Diversified has developed professional individual health club web sites for all 50 states and soon to be opened locations, increasing search engine presence, brand recognition and member leads. We capture new member leads for our franchisees before they even open for business.